Department of Business Administration

(i)  BUSINESS ADMINISTRATION (B. Sc. Degree, Duration: 4 years)

Requirements: Candidates must in addition to Faculty requirements possess credit passes in economics and any two (2) other Social Science subjects
Description: A degree in Business Administration prepares students for a career in Business and allied disciplines. Students are exposed to a broad knowledge from both theoretical and practical approach in the management of business operations, decision making, as well as the efficient organization of people and resources to accomplish targeted goals and objectives. The degree is designed to give a broad knowledge of the functional aspects of a company and their interconnection while developing student’s practical managerial and communication skills.

(ii) MARKETING (B. Sc. Degree, Duration: 4 years)

Requirements: Candidates must in addition to Faculty requirements possess credit passes in economics and any two (2) other Social Science subjects from Commerce, Government, Business methods, Geography
Description: This programme teaches the art and science of communicating the value of a product, service or brand to the customer for the purpose of selling the product or brand. This is a very crucial function in every industry in determining the success of the organization. The training prepares the students on various modern marketing techniques, market analysis, market segmentation, consumer behaviour, sales and advertising, brand management, research, trade marketing and digital marketing.

 

Available Programmes at Hallmark University